Mobile Guide
Lowlands Schiphol Sanoma Pioneer  

The Mobile Guide - the perfect guide for your event

The Mobile Guide is the 21st century answer to the old fashioned event programme; no more carrying around booklets! Specifically created for your event, the Mobile Guide makes it easy to check the line up, the site map, entertainment schedule and biographical information at any time, anywhere. It is little wonder that the Mobile Guide was nominated for the 2006 Popkomm-IMEA (Mobile Music & Entertainment Innovations).

What is it?

The Mobile Guide is a Java based software application that can be downloaded on almost any phone with a colour screen. Replacing the traditional magazine-style event programme the Mobile Guide is packed full of essential festival / event information including a detailed map of the festival site which uses the phone's cursor to zoom in & out and to click on area-specific icons to get information on that particular area. Other essential event information such as band's stage times, artist biographies, sponsor's information and even a customised game can be included on the Mobile Guide. The end-user can even choose selected artists to create their own bespoke festival time-table; when used with the in-built date & time synchronisation facility, the Mobile Guide will alert the end-user when the selected performances are due to take place.

When to use it?

This application is the one-stop solution for every event that has timetables, line-ups and multi-arena sites or any venue that needs to communicate 'map-based' information to the public. The technology can be custom made and custom branded. The Mobile Guide is a must have application for pop festivals, film festivals, sports events, business markets, theme parks, museums, municipal & cultural events and airports (Amsterdam Schiphol Airport launched the Schiphol Mobile Guide during the first quarter in 2007), train stations, shopping malls and city tourist information.

Downloadable weeks before the event if required, the Mobile Guide will let the end user plan their event experience prior to their arrival and share information with their friends. The Mobile Guide is of course downloadable during the actual event as well.

How does it work?

Send a text/sms with (e.g.) 'EVENT' to 1234. Receive a text/sms with a link. Click on it and download the Mobile Guide to your phone.
OR
use a web trigger on the event website: visitors can leave their mobile numbers and then receive the text/sms with a link. Click on it and download the Mobile Guide to your phone.

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